Muyiwa Awoniyi (Donawon): The Visionary Behind Tems’ Global Rise

Who Is Muyiwa Awoniyi?

Muyiwa Awoniyi, also known by his professional moniker Donawon, is a Nigerian music executive, talent manager, and founder of BSB Management Agency. Best known for managing Grammy-winning artist Tems, he has become one of the most respected behind-the-scenes figures in African music today.

From Visual Creative to Music Mogul

Before stepping into the spotlight as a music executive, Muyiwa Awoniyi started his career in video production. His experience behind the camera gave him a unique perspective on branding and storytelling—two core elements he now applies in managing top music talents.

Managing Tems: A Global Breakthrough

Donawon’s partnership with Tems has been pivotal to her meteoric rise. From her debut EP For Broken Ears to her collaborations with Wizkid, Drake, and Future, Muyiwa’s strategy and mentorship have shaped Tems into a global star.

Her Grammy win for “Wait For U” with Future and Drake is not just a personal milestone but also a testament to Muyiwa’s long-term vision and leadership.

Beyond Tems: Building the Industry

Muyiwa is more than just a manager—he’s an ecosystem builder. Through initiatives like:

• Insights by Muyiwa – a mentorship platform for aspiring music professionals
  
• Faceless Distribution – a distribution service helping indie artists get global reach
  

He’s actively supporting the next generation of creatives in Nigeria and beyond.

Industry Recognition

In 2022, Billboard named him Executive of the Week, and he was listed in TurnTable’s Power List of Top 30 Music Executives in Nigeria. These recognitions are a reflection of his influence, vision, and dedication to authentic artist development.

Final Thoughts

Muyiwa Awoniyi (aka Donawon) represents a new wave of African music executives who combine heart, hustle, and high-level strategy. By focusing on character, authenticity, and long-term growth, he is setting new standards for what it means to manage talent in today’s music world.

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