Lammy: The Creative Force Behind Andre Vibez and Afrobeats’ Global Rise

May 14, 2025 1

Who is Lammy?

Lammy, also known as LammyB, is a respected creative consultant and talent manager in Nigeria’s fast-growing music industry. Best known for managing superstar producer Andre Vibez, Lammy has carved a niche for herself behind the scenes, helping shape the sound and vision of Afrobeats on a global scale. Her strategic brilliance, eye for talent, and passion for cultural creativity make her one of the most influential women in the business.

Co-Founder of PPG Group

Lammy is the co-founder of PPG Group, an entertainment and creative consultancy that has become a hub for artist development and brand strategy in Africa. Through this platform, she has led several impactful campaigns and collaborations, connecting artists with broader audiences and commercial success. Her work at PPG highlights her deep understanding of the industry’s ever-evolving landscape.

Managing Andre Vibez: Behind the Hits

As the manager of Andre Vibez—one of the top producers in Africa and the genius behind hits like Rema’s “Calm Down” and Ayra Starr’s “Rush”—Lammy plays a crucial role in the music-making process. From overseeing studio sessions to negotiating partnerships, her job is to ensure that the artistry aligns with market trends while staying authentic. Her leadership has helped Andre Vibez remain a constant name in top Afrobeats charts around the world.

Elevating Afrobeats Worldwide

Lammy isn’t just managing careers—she’s building culture. Her work has contributed to Afrobeats becoming a global phenomenon. Through partnerships, live showcases, brand collaborations, and creative direction, she continues to push African music beyond borders. Lammy understands the global potential of African creativity and is determined to make sure the world takes notice.

A Creative Visionary in Entertainment

Whether working behind the scenes or guiding careers in the spotlight, Lammy embodies vision, resilience, and innovation. Her ability to connect artistry with strategy makes her a role model for upcoming talent managers and creatives. As Afrobeats continues to evolve, voices like Lammy’s are crucial to its success—not just as music, but as a movement.

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