Isioma: The Strategic Force Behind Young Jonn’s Rise in Afrobeats

June 25, 2025 3

Who is Isioma?

Isioma Nwaruocha is a respected Nigerian music executive and artist manager known for her significant role in the career development of Afrobeats star Young Jonn. With nearly a decade of experience in the music industry, Isioma combines management expertise with a deep understanding of promotion to help artists reach new heights.

Isioma’s Role at Chocolate City Music

As the Head of Promotions at Chocolate City Music, Isioma plays a vital role in crafting promotional strategies that amplify the reach of artists like Young Jonn, CKay, M.I Abaga, and Blaqbonez. Her leadership has been crucial in propelling Nigerian music onto the global stage.

Managing Young Jonn’s Transition to a Solo Star

Isioma has been instrumental in guiding Young Jonn’s transition from a celebrated music producer to a successful solo artist. Under her management, Young Jonn has released hit singles such as “Dada” and “Next To You,” and his debut EP Love Is Not Enough earned widespread acclaim.

Advocacy for Africa’s Creative Industry

Beyond her managerial and promotional work, Isioma advocates for the growth of Africa’s creative sectors. She champions education, policy development, and infrastructure improvements to create a sustainable environment for artists and music professionals.

Final Thoughts

Isioma’s dedication, strategic mindset, and passion for African music make her a pivotal figure in the Afrobeats industry. Her work with Young Jonn and other Chocolate City artists continues to influence the sound and success of Nigerian music globally.

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