Asa Asika: The Powerhouse Behind Davido and Afrobeats’ Global Rise

May 12, 2025 1

Who Is Asa Asika?

Asa Asika is one of the most influential figures in the Nigerian music industry. Known widely as the manager of Afrobeats superstar Davido, Asa Asika has built a reputation as a strategic thinker, culture driver, and talent nurturer. From his early beginnings at Storm 360 to co-founding The Plug Entertainment, Asa Asika has been a central force in bringing African music to global stages.

Early Life and Entry into the Music Industry

Born on August 14, 1990, in Lagos, Nigeria, Asa Asika had early exposure to music and entertainment. He is the nephew of Obi Asika, a veteran music executive, and cousin to rapper Naeto C. His career began at age 16 at Storm 360, where he worked with pioneers like Naeto C, Sasha P, and Ikechukwu. This foundational experience shaped his understanding of music management and artist branding.

The Plug Entertainment: Asa Asika’s Vision in Motion

In 2016, Asa co-founded The Plug Entertainment with Bizzle Osikoya. The company quickly became a powerhouse in Africa’s creative industry, offering services across:

Talent Management
Event Production
Music Publishing
Sports Management

Under The Plug, Asa Asika has managed major acts like CKay, Victony, and Bella Shmurda, further establishing his influence in shaping careers.

Managing Davido: A Career-Defining Role

Asa Asika began managing Davido in the early 2010s and resumed the role in 2017 after a brief split. Their reunion marked a new era of international success for Davido. Under Asa’s guidance, Davido released multiple hits and albums, including “Timeless”, which became a global success. Asa’s ability to navigate both local and international markets has been key to Davido’s longevity.

Awards and Industry Recognition

Asa Asika’s work has not gone unnoticed. He has received numerous accolades, including:

Artiste Manager of the Year at The Beatz Awards (2019)
Best Manager at the City People Music Awards (2018)

These recognitions highlight his strategic leadership and dedication to artist development.

Asa Asika’s Impact on Afrobeats

Asa Asika is more than a manager — he’s a cultural architect. His work continues to bridge African talent with global opportunities, proving that Afrobeats is not just a genre but a worldwide movement. Through his efforts, Asa Asika is redefining what it means to manage talent in the modern music era.

Final Thoughts

Asa Asika’s influence in the entertainment world is a testament to vision, hard work, and deep cultural insight. From Lagos to the world, his journey underscores the power of African creativity and the limitless future of Afrobeats. If you’re following the evolution of global music, Asa Asika is a name you need to know.

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