Vanessa Amadi: The Powerhouse Behind Tiwa Savage’s Global Success

Who is Vanessa Amadi?

Vanessa Amadi-Ogbonna is a British-Nigerian music executive, public relations strategist, and talent manager best known for managing Afrobeats superstar Tiwa Savage. With a career spanning over two decades, Vanessa has become a major force in the global entertainment industry, particularly in promoting African music on the world stage.

Early Career and Rise in Entertainment PR

Vanessa started her career in public relations, eventually founding VA-PR, a London-based firm that has handled PR for global icons like Whitney Houston, Usher, and Estelle. Her work in the PR space gave her a unique edge, allowing her to build influential industry connections and craft powerful media narratives for her clients.

Managing Tiwa Savage: A Game-Changing Partnership

Vanessa Amadi’s partnership with Tiwa Savage marked a pivotal moment in both of their careers. Initially hired as Tiwa’s publicist, Vanessa transitioned into full-time management and has since played an instrumental role in shaping her international brand.

Under Vanessa’s management:

• Tiwa Savage signed a global deal with Universal Music Group (UMG) in 2019.
  
• Her music began to reach audiences in over 60 countries.
  
• She secured high-profile collaborations, brand endorsements, and global performances.
  

This partnership has positioned Tiwa Savage as one of Africa’s most recognizable female artists.

More Than a Manager: Event Producer and Cultural Connector

Vanessa’s influence goes beyond talent management. She has produced major events, including Davido’s sold-out O2 Arena concert in London, and is known for connecting African artists with international platforms.

Her vision has helped bridge the gap between African entertainment and the global market, turning Afrobeats into a mainstream genre.

Vanessa Amadi’s Legacy in Afrobeats

In an industry often dominated by men, Vanessa Amadi stands out as a trailblazing woman helping to elevate African music to new heights. Her work is a masterclass in talent management, global branding, and PR strategy.

She remains a mentor, mother, and mogul, showing that strong leadership and strategic vision can reshape the cultural narrative of an entire continent.

Final Thoughts

Vanessa Amadi continues to redefine what it means to be a music executive in Africa. Through her unwavering support of artists like Tiwa Savage and her strategic mastery of the global music business, she’s cemented her name as a pioneer in African entertainment.

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