Elizabeth Sobowale: The Manager Elevating Adekunle Gold and African Music

Who is Elizabeth Sobowale?

Elizabeth Sobowale is a renowned Nigerian music executive, artist manager, and creative entrepreneur. With over a decade of experience, she has played a vital role in transforming the careers of top African artists, notably Adekunle Gold. Elizabeth’s influence extends beyond artist management into advocacy and education within the African music industry.

Educational Background and Industry Expertise

Elizabeth’s academic foundation includes a Bachelor’s degree in English Language and Communications from the University of Hertfordshire and a Master’s degree in African Studies from the School of Oriental and African Studies (SOAS), University of London. Her deep understanding of African culture and global music dynamics equips her to navigate and lead in the evolving entertainment landscape.

Career Highlights and Artist Management

As the manager of Adekunle Gold, Elizabeth Sobowale has overseen his transition from a highlife artist to an international Afropop star. Under her leadership, Adekunle Gold released critically acclaimed projects like Tequila Ever After and secured a major record deal with Def Jam Recordings.

Elizabeth is also the founder of Brand & Stitch, a consulting agency that develops the careers of African creatives, and she serves as the Program Director for the Music Business Academy for Africa, focusing on empowering future music professionals.

Advocacy and Impact on African Creative Industries

Beyond management, Elizabeth is a passionate advocate for Africa’s creative sector. She promotes education, sustainable policy frameworks, and infrastructure development to ensure long-term growth in the music and entertainment industries across the continent.

Final Thoughts

Elizabeth Sobowale stands out as a visionary leader whose work is helping shape the future of African music on the global stage. Through strategic artist management, education, and advocacy, she continues to elevate African talent and inspire industry transformation.