The Global South Playbook: How Bad Bunny and Afrobeats Are Rewriting the Rules of Pop
The Global South Playbook is reshaping pop music in real time. The industry is moving away from a single Western centre. Instead, it now reflects a multipolar sound driven by culture, language, and identity. At the heart of this shift are Bad Bunny and the Afrobeats movement from West Africa. Rather than conform, both doubled down on local culture. As Bad Bunny prepares to headline the 2026 Super Bowl Halftime […]
