Deola Jaiyesimi: The Visionary Manager Behind Joeboy

Who is Deola Jaiyesimi?

Deola Jaiyesimi is a rising powerhouse in the Nigerian music industry, best known as the manager of Afrobeats sensation Joeboy and the Head of Label at Young Legend, Joeboy’s newly established record label. His strategic thinking, leadership, and passion for music have positioned his at the forefront of a new era in Afrobeats.

Leading Young Legend with Purpose

In 2024, Joeboy launched Young Legend, a record label designed to amplify African voices and talents on a global stage. The label is backed by an international distribution deal with Warner Music Group, and Deola Jaiyesimi was appointed to lead it as Head of Label.

His role involves:

• Overseeing artist development and label operations
  
• Managing brand partnerships and global marketing strategies
  
• Curating artist rosters and scouting fresh talent
  
• Aligning creative direction with business goals
  

His first major milestone with Young Legend was the signing of Kvng Vidarr, the label’s debut artist, whose EP fuses Afrobeat, Highlife, and Dancehall.

Deola Jaiyesimi and Joeboy: A Winning Partnership

As Joeboy’s manager, Deola has played an instrumental role in shaping the artist’s brand beyond just music. From major endorsements to high-performing singles and now label ownership, Deola ensures that Joeboy’s career evolves strategically and sustainably.

Championing a New Era of Afrobeats

Deola Jaiyesimi represents a new generation of African music executives—focused, future-ready, and globally minded. His leadership reflects a larger shift in the music business where artists and their teams build platforms that allow for independence, growth, and creative control.

Final Thoughts

From managing one of Nigeria’s brightest stars to running a globally affiliated label, Deola Jaiyesimi is a name to watch. His work at Young Legend is not just about business—it’s about legacy, empowerment, and defining the future of Afrobeats on his own terms.